Thursday, April 21, 2011

立文字

網上流傳著一段精心製作,長約一分半鐘的短片,一位老伯坐在廣場前乞討,他旁邊有一張紙牌,寫著 “I am blind, please help.”

看片吧。


這是一個感人故事,也是一個令人印象深刻的宣傳,齊備了一個動聽故事的元素:簡單、實在、容易理解;表達技巧上,巧布懸疑,令人一路追看,想知道女孩寫了什麼。鋼琴音樂,平淡卻觸動人心,徐疾有致,起止有序,連銅錢聲也動人心弦。

更重要是,它示範了如何用簡單字句,令文字直指人心。同樣的意思,不同的字眼,效果有天壤之別,其中要訣,正是要有同理心。記得曾有生物學家說過,人與猿之別,乃人懂得易地而處,從第三者的角度思考問題,這是重要的溝通技巧。

走進別人內心,才能觸動人們情感深處,因而感動、銘記。

短片最後寫著: “Change your words, change your world.”

6 comments:

  1. Nice. Thank you. It's a beautiful day.

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  2. I enjoy reading your blog so..much, thank you.
    Many articles bring a smile to my face or pause to think.
    Yee

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  3. 感謝,知道有朋友在看,才能有心寫下去!

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  4. Thank God! It's beautiful day, I CAN see it!
    Thank you for your blog too!

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  5. hihi, i'm keeping reading your blog and really enjoy....love this video, thx!

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  6. thank thank fanfan, glad to see this tidepool gathers so many new and old friends!

    ReplyDelete